Cubs Offer Cubs 9-Game Packs with Tickets to Marquee Match-Ups in 2012

CHICAGO – The Chicago Cubs today announced the sale of the Cubs 9-Game Pack, featuring tickets to highly-anticipated 2012 season weekend match-ups such as the Boston Red Sox, St. Louis Cardinals and cross-town rival Chicago White Sox. Sales begin Friday, January 20, at 10 a.m. CST on www.cubs.com.

The Cubs 9-Game Pack provides fans with a guaranteed opportunity to attend some of the highest-profile series of the 2012 season. Fans can customize their nine-game pack when advancing through the order process on www.cubs.com, similar to the Cubs Pick 13 Plan offered last year. This year’s offering contains four less games per package but provides more games to select from when purchasing, including additional weekend games. Prices start at just $170 before taxes and fees for a Cubs 9-Game Pack in the Upper Deck Reserved Outfield section.

Other match-ups featured throughout the Cubs 9-Game Pack include series with the newly-named Miami Marlins, National League East Division Champion Philadelphia Phillies, National League West Division Champion Arizona Diamondbacks and Central Division rivals such as the Milwaukee Brewers and Cincinnati Reds.

“The Cubs 9-Game Pack is the first chance for fans without season tickets to catch many of the most exciting match-ups of the 2012 season,” said Wally Hayward, executive vice president, chief marketing officer, Chicago Cubs. “We’ve incorporated our fans’ feedback into this year’s Cubs 9-Game Pack by reducing the number of games per ticket package and offering more games to choose from throughout the summer months.”

The Cubs 9-Game Pack marks the beginning of the “Baseball is Better” advertising campaign developed by The Brooklyn Brothers, a new partner of the Chicago Cubs.  The Brooklyn Brothers, a creative agency based in New York, developed the concept of the “Baseball is Better” campaign based on Cubs President of Baseball Operations Theo Epstein’s introductory press conference remarks regarding the iconography of the Chicago Cubs franchise. The Cubs and Brooklyn Brothers plan to use the campaign to highlight aspects of baseball unique to Wrigley Field throughout the 2012 season.

The Cubs 9-Game Pack will be available in both the Budweiser Bleachers and in the reserved seating bowl of Wrigley Field. Fans must order the same number of tickets for each of the nine games in their package. Tickets must be purchased online through www.cubs.com, however questions may be directed to the Chicago Cubs Ticket Office at 773-404-4242.