CHICAGO -- The average price for Cubs' season tickets will be 2 percent lower in 2013, and Wrigley Field bleacher tickets on average will drop by 10 percent.
The Cubs, coming off a 101-loss season, notified season ticket holders on Tuesday of the changes, saying season ticket prices/invoices will either be flat or reduced for the second straight season. Also, for the second year in a row, Cubs season ticket holders will pay less when compared to individual game ticket buyers.
On average, a Cubs season ticket will be $1 to $2 less per game than individual game tickets in the same location for next year.
The Cubs drew 2,882,756 in 2012, the first time they've finished with less than 3 million at home since 2003.
"The experience of coming to Wrigley is pretty special, it's unique and hard to replicate," said Theo Epstein, Cubs president of baseball operations. "I think that has something to do with the ticket prices. Do we want to give fans more value for the dollar? Do we want to make things easier for our fans' families budgets going forward? Absolutely."
Here are some of the details sent to season ticket holders:
Bleacher season ticket prices and individual game prices will decrease on average by 10 percent per ticket. The 2013 season marks the second straight year that bleacher tickets will experience a double-digit percentage price decrease. The top Marquee level bleacher individual ticket prices will be reduced from $78 to $69 (plus fees), and there are less than half as many Marquee games next year (six in 2013) than the just-completed season (13 in 2012).
The Cubs also said there will be seven fewer Marquee and Platinum level bleacher games in 2013, dropping from 22 in 2012 to 15 in 2013. There will be 66 Bronze/Silver/Gold bleacher games in 2013 instead of 59 in 2012.
The Marquee home games for the bleachers include Opening Day, April 8, against the Brewers; July 6 vs. the Pirates; July 12-14 vs. the Cardinals; Aug. 3 vs. the Dodgers; and Aug. 17 vs. the Cardinals. The Platinum level bleacher games will be May 29-30 vs. the White Sox; June 1 vs. the Diamondbacks; June 8 vs. the Pirates; June 22 vs. the Astros; July 5 vs. the Pirates; and Aug. 2 and Aug. 4 vs. the Dodgers.
Seating bowl tickets:
For the second straight year, there will be no increase in the 2013 invoice for daily season ticket holders compared to 2012, and some will see a decrease.
All Terrace Reserved Outfield seating for both season ticket holders and the average individual game price will be reduced by an average of 5 percent. The Cubs also said all Upper Deck Reserved seating for both season ticket invoices and average individual game price will be reduced by an average of 10 percent.
There will be 26 Marquee/Platinum seating bowl games in 2013, down from 29 in 2012, and there will be 55 Bronze/Silver/Gold seating bowl games in 2013, up from 52 this year.
The nine Marquee home games for the seating bowl will include Opening Day, April 8, against the Brewers; May 29-30 against the White Sox; July 6 vs. the Pirates; July 12-14 vs. the Cardinals; Aug. 3 vs. the Dodgers; and Aug. 17 vs. the Cardinals.
Carrie Muskat is a reporter for MLB.com. She writes a blog, Muskat Ramblings, and you can follow her on Twitter @CarrieMuskat. This story was not subject to the approval of Major League Baseball or its clubs.