CHICAGO -- How committed are you to the Cubs? As part of the team's "Committed" marketing campaign, the Cubs are inviting fans to participate in the "Everyone Has a Story" online campaign at www.cubs.com/story.
The "Committed" ad campaign, launched in early March, features advertisements that tell stories from Cubs fans, including an Indianapolis couple who got engaged at Wrigley Field; a Chicagoan who triumphed over his wife to raise their son as a Cubs fan; and a South Side security guard who has the Cubs logo tattooed on the back of his head.
The "Everyone Has A Story" online campaign invites all Cubs fans to share their stories with submissions to be featured in a season-long online gallery. Fans can choose to upload their story in video format or as a photo-and-essay pairing at www.cubs.com/story.
"Chicago Cubs fans are some of the most passionate fans in all of sports, and we hear their amazing stories every day," said Alison Miller, Cubs senior director of marketing. "This campaign allows these fans to share their stories with each other and be recognized by the team for their unrivaled commitment."
Carrie Muskat is a reporter for MLB.com. She writes a blog, Muskat Ramblings, and you can follow her on Twitter @CarrieMuskat. This story was not subject to the approval of Major League Baseball or its clubs.