CHICAGO - The Chicago Cubs have hired Allen Hermeling as senior director, Corporate Partnerships, reporting to Colin Faulkner, vice president, Sales and Partnerships. Allen serves as the functional leader of the Corporate Partnerships department and is responsible for generating new partnership opportunities while managing and maintaining existing partner relationships for the organization.
Allen will lead a growing team of associates in account management, new business, sales planning and activation. As part of the Wrigley Field restoration, Allen and his team will be responsible for the sale and management of new and reinvented sponsored assets at the ballpark.
Prior to joining the Cubs, Allen served as the director of Corporate Partnerships for the Washington Nationals, where he was responsible for managing their sales staff and the generation of revenue through creative and strategic team partnerships with regional and national corporations. While working with the Nationals, Allen taught both the Leadership and Sports Sales, Sponsorship and Licensing classes in Georgetown University's Sports Industry Management Masters Program.
Previously, Allen served as vice president of Sales and Marketing with the Washington Redskins, where he developed and sold customized sports marketing solutions utilizing all media assets, including internet, television, radio, direct marketing, in-stadium signage, promotions and special events. Prior to working with the Redskins, Allen was director of Military Sales for the Washington Bayhawks of Major League Lacrosse, where he worked to develop and extend the team's channels of ticket distribution and marketing to Washington, D.C. area military commands.
Before entering the sports business industry, Allen served as a surface warfare officer in the U.S. Navy for seven years. He is a graduate of the United States Naval Academy and received his MBA from George Washington University. Allen moved to Chicago with his wife Megan, daughter Madelyn and son Teddy.